To enhance motivation and boost up the morale of the members of an organization, the coins and medallions having the insignia of organization are distributed among them. This practice is usually common among the military units to make the members' attitude more firm and constant towards the organization. These are best for boosting up the morale of the unit members.
Origins
According to the popular belief, the tradition of army challenge coins started in the United States Air Force when a wealthy lieutenant got coins made of bronze and distributed them among other members of his squadron.
These army challenge coins are very expensive due to being plated with gold. The pilot put the coin in the leather pouch and wore it on the chest. The Germans caught this pilot in WWII. But then because of the bombardment of British on the camp, the pilot got a chance to escape and then he reached the French patrol. They misunderstood him and considered him as the German agent but then he took out the air force coins and showed them to reveal his allegiance.This coin was recognized by one of the Frenchman and luckily the pilot eventually got saved. When the survived pilot came back to his base he told the whole story to other members that how army challenge coins saved his life and so after that this trend got famous.
There are several other stories relating air force challenge coins that brought positive results. These army coins became so famous in short time that various other units also acquired this trend and start making and distributing them among its members so that to boost their morale. The trend of distributing the coins became so popular in short time that this practice is not only common among the military units but other organizations have also adopted it; even students have started distributing the medallions and coins among members so that to lift the morale.
You can judge the popularity of these army coins and air force challenge coins by noticing the flaunt of these army coins at the back of President Bill Clinton or Barack Obama's Oval Office desk. Obama displayed these coins at the Fort Hood shooting commemorating slain soldiers.
The tradition of challenging
The importance of air force coins is still the same, however the honor and pride feelings are somehow reduced. Each member carries these army coins and to ensure this the custom of challenging was planned creatively where every other member of the organization may challenge on the basis of army coins. The one who was unable to produce the army coins was obliged to buy drinks for others. But if the member who challenged, has to buy the drinks if the one whom he challenged produces the coin.
The members who possess these medals place them with pride on their chest pockets. Though these army challenge coins are said to be earned but these days usually people purchase them at auctions so that to save them as collectibles.
